Etienne Sin is a name that most metal fans know; not only is the 23 year old New Yorker an extremely talented singer and screamer with a large range, but he also runs his own record label, The Sin Circle Records. Sin has not only released multiple music videos and albums/EPs, but he also supports other artists and sets up tours with them; as if that wasn’t enough, he sells his own how to scream/how to write metal songs DVDs for beginners. I had the opportunity to interview Sin and ask him a few questions:
1. Your voice is ridiculously good. How did you learn to sing? Are you self taught, or did you take any formal vocal lessons?
I’ve been a tailored musician since I was a child; on all of the instruments. I started with piano and eventually learned the rest. I took vocal training for 3 years from multiple teachers. Before that, I was a horrible singer. I came out of the box listening to a lot of Metal and Death Metal. I was rather good at harsh screaming vocals when I started, but I was a terrible clean vocalist. I was naturally good at screams, for whatever reason, probably all of the Metal I listened to. I started that when I was 15 and I started singing at 16.
2. Why did you learn how to scream, and what was the learning process like?
As a 15 year old, I just did stuff. When you’re a teenager, sometimes, you don’t really think about things. You just do them. Once I started going to vocal lessons, things became much clearer. With my music background, such as music theory, knowing the basics of melody and rhythm, vocals came very easy afterwards. It was a natural progression for me.
I started to take my music career seriously around 18, when I realized I wanted more out of life than just growing up and making money.
3. For those who don’t know, you run your own record label, The Sin Circle Records. What was it like to start that, and how has managing it been?
It’s been a tough journey. The business part of the music industry is definitely not for everyone. Everything for me is a natural progression, from learning my instruments, to starting my businesses. I feel like I’m built for being a business oriented artist. I wouldn’t be able to keep my music career afloat without the business end of it. We live in a capitalistic environment and if you don’t adapt, you’ll fade away quickly. A lot of rockers and aspiring rockstars don’t really grasp this concept, especially when they are younger.
The hardest part of starting it up is learning the business. It’s all crunching numbers, talking to industry people, and setting yourself up as a powerhouse of new talent. It’s all strategy; a great man once said “If I had 8 hours to cut down a tree, I would spend 6 hours sharpening my axe.” The most exciting part would be the pride you get from getting good feedback from that talent.
Managing it is just as difficult as getting it off the ground. Once you have some buzz going for your musicians and artists, the idea now is to keep that going, all the while taking care of each one of their needs such as product releases and touring. The industries job list is getting shorter, so I believe the labels have to do more for their artists instead of throwing money at them so they can hire other people can do it. However, there are always levels to this business.
By the end of the year (2014,) we plan on having a full 8 artist roster. “Full” meaning the limit that we can properly maintain without sinking because of our own weight.
4. You work with a few people in your covers, specifically Desdemona and Danny Disastr. How did you meet them, and what’s your chemistry like with both of them (musically)?
Danny reached out to me when I was still forming The Sin Circle Records. Shortly after it’s formation, I would say about 6 months after I made the label official, he expressed his interest in becoming a bigger artist and working with me. He sent me some Live Like Glass demos and I really loved the lyrical and melodic content. Soon after, they came to New York and the rest is history. I can honestly say that Live Like Glass is a perfect example of our successes, as of right now. They were an unknown act and now due to both of our efforts, they are skyrocketing. Musically, I really love working with those guys. Danny’s writing skill is something I’m a fan of and they are a group of fun dudes, so it’s a pleasure.
As for Desdemona, I met her through my girlfriend. She’s an old friend of her’s, so that one was easy. I had expressed my interest in raising an artist from the ground up, working with someone with a very specific skill set. Desdemona and I talked for a long while before realizing her potential and we just put in the work! As far as musically and in the studio, we have a producer/artist workflow. I create all of the instrumentals and melodies and she works on the lyrics and her voice.
5. You’re probably one of the best known screamers on Youtube. What drew you to start putting up covers on Youtube, and when you started, did you find support from the community, or pushback?
On youtube, I’d definitely have to agree. I worked hard at that shit! Haha. But as far as the whole scene, there are still so many people I look up to, so I’d have to humble myself there. Vocalists like Phil Bozeman from WhiteChapel still make me look like shit, haha!
You always feel a pushback at first. People don’t like change. When I came onto the scene, I was different and strange. No one wanted to listen. I kept it up the pressure and people started paying attention to my workflow and confidence. I started because I studied marketing and I still do study marketing. I realized the potential of taking your career into your own hands and YouTube is the perfect medium for that.
6. You’ve been on tour before, and you’re currently booking future tours. What’s the experience like for you and those you tour with?
I hate booking tours, the worst of the industry shows when you’re doing that. But it’s all about building relationships with people and weaving around the jokers and egoists. If I’m on a tour however, you’d bet your ass that I have a hand in it in a major way. I’m all about getting things done, with speed and determination.
Otherwise, the actual tour is real fun. It’s tiring, especially if you have a long set every night. You have to pace yourself, which I have a hard time doing. Sometimes I also have a bit too much to drink and I blow my voice. So I’m still working on becoming a better live performer. The best thing for me is actually meeting the people and supporters of the music.
7. You can play every instrument in a standard rock/metal band; what other music groups influenced you to learn the instruments?
Screams, it was Carcass and Arch Enemy. Also bands like Dimmu Borgir and Behemoth. I loved the insanity that both of those bands inspired back when I was a teenager. I also really like clean vocals; it was A Skylit Drive pretty much hands down. I listened to power metal, but no one’s vocals quite hit me like 2007-2008 A Skylit Drive. I’m a huge fan of both of their lead vocalists, I never got into that “battle” on which one was better or anything. I have a ton of respect for both, so much to the point where I’ve worked with them on many occasions. I still listen to those records for inspiration today.
For guitar and bass, I’m heavily influenced by Carcass and their earlier works. Oh and a band from Poland called Decapitated. Those guys are absolutely insane.
As for Drums, I almost exclusively listened to technical death metal bands. Fast double bass, blast-beats and interdependence is my shit! Of course, I’m not nearly as fast as those guys are, but I still am very inspired by them.
8. Some of your most viewed covers are non-metal songs made heavy. Other than metal bands, what do you like to listen to in your spare time?
I actually don’t listen to metal for fun, or hardcore. I’m surrounded by it every day. There won’t be anything new or groundbreaking made from listening to everything within the genre. New things are brought about by listening elsewhere. If I’m listening to Metal or Hardcore I’m working on it. Of course, I keep my ear to the ground when new stuff comes out. I’m very tactical when it comes to Metal and Hardcore.
I listen to a lot of hip-hop, rap, and dance music right now. I also live in New York, you don’t live here and not listen to Hip-Hop. And if you do your best to avoid it, it’s not like your not hearing it somewhere. It engulfs the culture here and I really enjoy it.
9. How do you feel about TV shows like “American Idol”, “X Factor”, and “The Voice” as a way for musicians to get known? Have you ever considered auditioning for a show like that?
No, I don’t participate in that sort of thing. If I’m involved in something like that, I’m running it. That is putting your music career in someone elses hands, particularly 3 judges. I don’t like authority or judges. I’m all about taking shit into your own hands.
10. Do you have any tips for aspiring musicians?
Take stuff into your own hands. Don’t rely on anyone you don’t trust 100% with your future. If you have a team, make sure they are all on board with your dream and vision. Remember that the chain is only as strong as it’s weakest link.
You can find Etienne Sin’s YouTube channel here: http://www.youtube.com/user/etiennesin
All of Etienne Sin’s upcoming projects can be found here: www.etiennesin.com